How to price your artworks & murals
ART BUSINESS MINI-COURSE SERIES
THE ART BUSINESS SERIES IS FOR ARTISTS WHO ARE SERIOUS ABOUT TAKING THEIR ART BUSINESS TO THE NEXT LEVEL
Learning how to price your time to create murals, art commissions and commercial art projects is key in helping make your art business profitable and sustainable.
When you are starting out with your art business you first need to establish your pricing to account for your time and skill to create the finished piece.
It’s called your Artist Fee and this is where you make your money!
This artist fee covers your time to create the work, but it also covers a proportion of all those overheads in your business you can’t directly charge your client for example, insurances, studio rent, software subscriptions and purchases such as ladders, computer gear etc.
These are the running costs for your business that you need to account for as well as a profit for you.
This mini-course is designed to help you find out how much you should charge for your time to create the artwork - I'll be walking you through three different pricing models, as well as diving into how to calculate your absolute baseline rate.
I'll be covering:
Overview and welcome
Pricing structures for your artist fee
Time-based pricing model
Size-based pricing model
Item and project based pricing models
How to choose which pricing structure to use
How much to charge for your artist fee
Not sure what to charge? Figure out your absolute baseline rate
How do I know if my prices are right or need raising?
Mates rates, discounts and different pricing for different clients - should you do it?
When and how to discount your work
"Mates rates" for friends and family
Should you charge more for clients that can afford it?
Should you work for free… or "exposure?"
Help! My clients are turning down my quotes or they aren’t responding to my emails!
"Ghost" clients who don't respond to your emails
Clients who say NO or “I can’t afford that”
What if none of your quotes get accepted?
Where to next?
Meet your art business guru
Fieldey (AKA Haylee Fieldes) is a professional artist and muralist with over 16 years experience in the art and design world.
For almost a decade she has taught art business secrets through a hugely popular YouTube channel – Fieldey TV: Art and Tutorials. That’s the place to get plenty of tips and check out Fieldey’s artistic adventures. Her super cool client list includes Molotow Graffiti products, Coca-Cola, Citroën, Anytime Fitness and Optus.
A master of painting on various surfaces, she has put her stamp on skateboard decks, surfboards, guitars, boutique hotel rooms, a remote-controlled jet boat, bowling pins alongside indoor and outdoor murals. Fieldey is partial to painting jungle-style green plants, giving sea creatures alter egos, old school tattoo style, skulls, pinups, famous faces and her work explodes with life, energy and colour.
Designed for beginners AND established artists who want to take a deep dive into pricing options
Learn tips and tricks from a pro artist who shares her professional knowledge
Breaks down different pricing concepts into clear, easy to follow and actionable strategies
Taught by a pro artist AND YouTube educator AND workshop teacher
Delivers what you need to know, with plenty of inspiration and zero frustration. All the essentials, so you can jump right into pricing your works with confidence!
Gives you the confidence to send out your price quotes knowing you won't lose money